School of English, Media Studies & Art History
COMU1010: ART OF COMMUNICATION
SEMESTER 1, 2008
ASSIGNMENT 2
Mediated communication: Analysis of a talk show segment
Assessment : Assignment 2
Length : 1600 words
Value : 40%
Notified : 10 April 2008
Due date : 8 May 2008, 4 pm
EMSAH School Office: 4th floor Michie Bdg (9);
Telephone: 33652552
Email: admin@emsah.uq.edu.au
http://www.emsah.uq.edu.au
TASK
Analyze the communication strategies used in the segment supplied from
the Jerry Springer talk show (with Lyn, Ali and Kim talking to Jerry about their relationships). Your analysis should take into account interpersonal strategies, including both verbal and non-verbal, and also those related specifically to the medium used.
Within this section of the program the participants can be seen to shift their
communicative orientation between different parties in the process of developing the story. Taking into account the medium, the goals of this particular type of program, and the differing interactional parties, identify and examine the strategies employed by the host and his invited guests as they communicate with different addressees including the studio audience. You will need to pay particular attention to the host’s work in mediating between the interpersonal with an orientation to legitimate the overhearing audience(s).
You will need to do extra reading for this assignment. You will find it useful to transcribe sections of this segment. Your transcriptions should be included in an Appendix to your essay.
Access to the Text: The text for analysis is available via the online link (which works best with Internet Explorer)s:
http://library.uq.edu.au/record=b2339995~S7
It can also be accessed by searching the COMU1010 course list on the library catalogue.
There are several DVD copies available for borrowing from the High Use Area of the Social Sciences & Humanities Library. Ask for the COMU1010 Assignment DVD for 2008. Any difficulties with access to this video material should be reported to the SS&H Library staff.
Objectives
This assignment has been designed to give you the opportunity to
• understand how communication strategies both verbal and non-verbal are used in complex media texts
• understand how the construction of various addressee positions affect messages
• apply the theoretical concepts we have been discussing
Use an academic essay style. You may wish to consult the EMSAH Grammar and Punctuation Guide for help with writing your assignment:
http://www.emsah.uq.edu.au/index.html?page=17267&pid=17256.
Referencing
COMU1010 uses TWO referencing styles. You may use either but you must use them consistently and accurately.
MLA (Modern Language Association of America) Style of referencing. Advice on MLA style is available at http://www.emsah.uq.edu.au/resources/guide.pdf
APA (American Psychological Association) Style of referencing. Advice on APA style is available online at http://www.library.uq.edu.au/training/citation/apa.pdf.
Assessment criteria
Writing skills (6 points)
Structure
2 points : clear, coherent paragraphs composed of well structured sentences; variety in sentence structure (not repetitive)
1 point : most paragraphs and sentences clear and well structured
0 points : a general lack of structure or clarity in the writing OR repeated problems with sentence construction
Grammar, spelling and vocabulary
2 points : impeccable grammar, spelling, and choice of wording throughout essay
1 point : few grammatical/spelling/vocabulary errors
0 points : an unacceptable number of errors
Academic conventions
2 points : academic conventions of tone and referencing are respected; essay is correctly formatted and within 10% of specified length
1 point : academic conventions are mostly respected
0 points : serious lapses in tone, referencing, formatting or essay length
Analysis (14 points)
Introduction and conclusion
2 points: clear introduction and conclusion strengthen the essay
1 point: essay has an introduction and conclusion
0 points : essay lacks an introduction or a conclusion
Accuracy and Relevance
2 points : essay answers the question, concepts and strategies are identified accurately and all points made are relevant
1 point : some concepts/ strategies are identified accurately, most points are linked back to show relevance to the question
0 points : essay tends to stray from the question
Grasp of theoretical issues
5 points :, pertinent references are made to the work studied in the course, showing a detailed understanding of relevant concepts, evidence of useful further reading
2½ points :, essay shows understanding of work studied in the course; some further reading has been undertaken
0 points :, work does not appear to have been understood
Application of theory etc. to texts (textual analysis + argument)
5 points :, essay analyses relevant aspects of the texts, the strategies, interaction, media etc. in detail; points are clearly and logically argued and supported by textual evidence; goes beyond class discussions
2½ points :, essay analyses relevant aspects of the texts etc.; most points are well argued and backed up with evidence
0 points :, lack of detail in analysis of texts OR essay retells story OR points tend to be asserted rather than argued OR points are unclear or oversimplified
Total: 6 + 14 = 20% x 2 =40%
Your final grade for this course will be determined by adding together the marks for all the assessment items. The following table shows the School's standard allocation of grades to each range of marks:
Grade Total marks
(out of 100)
7 85-100
6 75-84
5 65-74
4 50-64
3 45-49
2 25-44
1 0-24
You must complete all pieces of assessment to qualify for a pass this course.
Please note that the University policy now defines a grade of 3 as a fail.
Connection to the University’s Graduate Attributes
The assignment has been designed to give you experience in communication skills as you analyse the segment and organize your information and then write it up (marking criteria 1-3); it will add to your in-depth knowledge of the field of communication study in its various forms (criteria 4-7); the task will help you work and learn independently and creatively.
Submission and Return of Assignments
Assignments should be submitted to the main office, School of English, Media Studies and Art History, 4th floor, Michie Building (Bdg 9). The deadline time for this assignment is 4pm on 8 May.
Marked assignments will be returned in tutorials. Uncollected assignments will be left at the EMSAH office.
An EMSAH School Coversheet (available with this assignment task or from http://www.emsah.uq.edu.au/resources/coversheet.doc) should be completed and attached. Please ensure that your name and your tutor’s name are clearly marked on the coversheet.
Do not send assignments electronically.
Late Policy and Extensions
In the interests of equity for all students, late submission of assignments will be penalised. See the electronic course Profile. Extensions will not normally be granted unless there are extraordinary reasons which can be substantiated (for example, through presentation of a medical certificate). If, for any reason, you believe that you will have extraordinary difficulties in submitting work on time, you must contact your tutor well before the due date to discuss your individual circumstances. Assignments will not normally be accepted for marking 7 or more days after the due date. Students may not repeat material across assessments in this course, nor repeat material used in any other courses. This ruling applies to all students at all times.
PLAGIARISM
As outlined in the Course Profile, the School does not accept plagiarism. It is regarded as a major infringement to which academic penalties will be applied.
The Handbook of University Policies and Procedures has a clear policy on plagiarism in section 3.40.12, Academic Integrity and Plagiarism. You should read this and make yourself thoroughly familiar with its contents.
Dr Susan McKay (Course convenor)
Room 413, Michie Bdg (9).
Telephone: 33652872
Email: s.mckay@uq.edu.au
<< Kembali
Length : 1600 words
Value : 40%
Notified : 10 April 2008
Due date : 8 May 2008, 4 pm
EMSAH School Office: 4th floor Michie Bdg (9);
Telephone: 33652552
Email: admin@emsah.uq.edu.au
http://www.emsah.uq.edu.au
TASK
Analyze the communication strategies used in the segment supplied from
the Jerry Springer talk show (with Lyn, Ali and Kim talking to Jerry about their relationships). Your analysis should take into account interpersonal strategies, including both verbal and non-verbal, and also those related specifically to the medium used.
Within this section of the program the participants can be seen to shift their
communicative orientation between different parties in the process of developing the story. Taking into account the medium, the goals of this particular type of program, and the differing interactional parties, identify and examine the strategies employed by the host and his invited guests as they communicate with different addressees including the studio audience. You will need to pay particular attention to the host’s work in mediating between the interpersonal with an orientation to legitimate the overhearing audience(s).
You will need to do extra reading for this assignment. You will find it useful to transcribe sections of this segment. Your transcriptions should be included in an Appendix to your essay.
Access to the Text: The text for analysis is available via the online link (which works best with Internet Explorer)s:
http://library.uq.edu.au/record=b2339995~S7
It can also be accessed by searching the COMU1010 course list on the library catalogue.
There are several DVD copies available for borrowing from the High Use Area of the Social Sciences & Humanities Library. Ask for the COMU1010 Assignment DVD for 2008. Any difficulties with access to this video material should be reported to the SS&H Library staff.
Objectives
This assignment has been designed to give you the opportunity to
• understand how communication strategies both verbal and non-verbal are used in complex media texts
• understand how the construction of various addressee positions affect messages
• apply the theoretical concepts we have been discussing
Use an academic essay style. You may wish to consult the EMSAH Grammar and Punctuation Guide for help with writing your assignment:
http://www.emsah.uq.edu.au/index.html?page=17267&pid=17256.
Referencing
COMU1010 uses TWO referencing styles. You may use either but you must use them consistently and accurately.
MLA (Modern Language Association of America) Style of referencing. Advice on MLA style is available at http://www.emsah.uq.edu.au/resources/guide.pdf
APA (American Psychological Association) Style of referencing. Advice on APA style is available online at http://www.library.uq.edu.au/training/citation/apa.pdf.
Assessment criteria
Writing skills (6 points)
Structure
2 points : clear, coherent paragraphs composed of well structured sentences; variety in sentence structure (not repetitive)
1 point : most paragraphs and sentences clear and well structured
0 points : a general lack of structure or clarity in the writing OR repeated problems with sentence construction
Grammar, spelling and vocabulary
2 points : impeccable grammar, spelling, and choice of wording throughout essay
1 point : few grammatical/spelling/vocabulary errors
0 points : an unacceptable number of errors
Academic conventions
2 points : academic conventions of tone and referencing are respected; essay is correctly formatted and within 10% of specified length
1 point : academic conventions are mostly respected
0 points : serious lapses in tone, referencing, formatting or essay length
Analysis (14 points)
Introduction and conclusion
2 points: clear introduction and conclusion strengthen the essay
1 point: essay has an introduction and conclusion
0 points : essay lacks an introduction or a conclusion
Accuracy and Relevance
2 points : essay answers the question, concepts and strategies are identified accurately and all points made are relevant
1 point : some concepts/ strategies are identified accurately, most points are linked back to show relevance to the question
0 points : essay tends to stray from the question
Grasp of theoretical issues
5 points :, pertinent references are made to the work studied in the course, showing a detailed understanding of relevant concepts, evidence of useful further reading
2½ points :, essay shows understanding of work studied in the course; some further reading has been undertaken
0 points :, work does not appear to have been understood
Application of theory etc. to texts (textual analysis + argument)
5 points :, essay analyses relevant aspects of the texts, the strategies, interaction, media etc. in detail; points are clearly and logically argued and supported by textual evidence; goes beyond class discussions
2½ points :, essay analyses relevant aspects of the texts etc.; most points are well argued and backed up with evidence
0 points :, lack of detail in analysis of texts OR essay retells story OR points tend to be asserted rather than argued OR points are unclear or oversimplified
Total: 6 + 14 = 20% x 2 =40%
Your final grade for this course will be determined by adding together the marks for all the assessment items. The following table shows the School's standard allocation of grades to each range of marks:
Grade Total marks
(out of 100)
7 85-100
6 75-84
5 65-74
4 50-64
3 45-49
2 25-44
1 0-24
You must complete all pieces of assessment to qualify for a pass this course.
Please note that the University policy now defines a grade of 3 as a fail.
Connection to the University’s Graduate Attributes
The assignment has been designed to give you experience in communication skills as you analyse the segment and organize your information and then write it up (marking criteria 1-3); it will add to your in-depth knowledge of the field of communication study in its various forms (criteria 4-7); the task will help you work and learn independently and creatively.
Submission and Return of Assignments
Assignments should be submitted to the main office, School of English, Media Studies and Art History, 4th floor, Michie Building (Bdg 9). The deadline time for this assignment is 4pm on 8 May.
Marked assignments will be returned in tutorials. Uncollected assignments will be left at the EMSAH office.
An EMSAH School Coversheet (available with this assignment task or from http://www.emsah.uq.edu.au/resources/coversheet.doc) should be completed and attached. Please ensure that your name and your tutor’s name are clearly marked on the coversheet.
Do not send assignments electronically.
Late Policy and Extensions
In the interests of equity for all students, late submission of assignments will be penalised. See the electronic course Profile. Extensions will not normally be granted unless there are extraordinary reasons which can be substantiated (for example, through presentation of a medical certificate). If, for any reason, you believe that you will have extraordinary difficulties in submitting work on time, you must contact your tutor well before the due date to discuss your individual circumstances. Assignments will not normally be accepted for marking 7 or more days after the due date. Students may not repeat material across assessments in this course, nor repeat material used in any other courses. This ruling applies to all students at all times.
PLAGIARISM
As outlined in the Course Profile, the School does not accept plagiarism. It is regarded as a major infringement to which academic penalties will be applied.
The Handbook of University Policies and Procedures has a clear policy on plagiarism in section 3.40.12, Academic Integrity and Plagiarism. You should read this and make yourself thoroughly familiar with its contents.
Dr Susan McKay (Course convenor)
Room 413, Michie Bdg (9).
Telephone: 33652872
Email: s.mckay@uq.edu.au
<< Kembali
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